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EFFECT OF THE QUALITY OF SERVICES TO CUSTOMER SATISFACTION IN. PORT OF INDONESIA IV (Persero) BRANCH MAKASSAR.

Farawowan, Fauziah.F and Kanto, Muklis and Mugiati, Mugiati EFFECT OF THE QUALITY OF SERVICES TO CUSTOMER SATISFACTION IN. PORT OF INDONESIA IV (Persero) BRANCH MAKASSAR. In: 2nd International Conference On Technology, Management and Social Sciences (ICTMSS, 2016), 5 November 2016, Jayapura, Papua Indonesia.

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Abstract

The purpose of this study was to determine and analyze the influence of service quality dimensions of services includes Tangible (real form), Reliability (reliability), responsiveness (responsiveness, assurance (assurance) and Empathy (Attention) towards customer satisfaction at PT. Pelabuhan Indonesia IV (Persero ) Branch Makassar.Dan To determine which variables are the most dominant influence on customer satisfaction at PT. Pelabuhan Indonesia IV (Persero) Branch Makassar.
This research was conducted by collecting data from respondents. Data taken from the sample is representative of the entire population. Then the samples taken from the population should be rigorously representative (representing). The population in this study were all customers of PT. Pelabuhan Indonesia IV (Persero) Makassar Branch 162 shipping services consisting of each 1 representatives of shipping services. While samples taken as many as 62 respondents by formula solvin.Alat data analysis used Multiple Linear Regression.
Research results show that the dimension of service quality are tangibles, reliability, responsiveness, assurance, empathy and positive effect on customer satisfaction PT. Pelabuhan Indonesia IV (Persero) Branch Makassar.Dimensions of service quality (tangibles, reliability, responsiveness, assurance, and empathy) simultaneously significant effect on customer satisfaction. Partially tangibles, reliability, responsiveness and assurance partially significant effect on customer satisfaction and empathy variables only partially no significant effect on satisfaction PT. Pelabuhan Indonesia IV (Persero) Branch Makassar.

Keywords: Service Quality, Customer Satisfaction

Item Type: Conference or Workshop Item (Paper)
Subjects: 300 – Ilmu Sosial > 330 Ekonomi > 330 Ekonomi
Depositing User: Mugiati
Date Deposited: 28 Mar 2023 06:48
Last Modified: 28 Mar 2023 06:48
URI: http://repository.ustj.ac.id/id/eprint/93

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